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Patricia Parkinson is a creative problem solver and solutions-focused innovator bringing 12+ years of experience across creative strategy, vision, production, and management with an emphasis on remote digital collaboration.


As a polymath, Patricia draws from diverse knowledge and deep expertise to develop holistic vision frameworks and products that integrate considerations and constraints across product development, marketing, culture and community building.

Known for her unconventional thinking and infectious enthusiasm, Patricia excels at bringing fresh perspective to the table by integrating ideas from established business practices, human-centered design principles, and emerging technologies.

Capabilities | Past Lives | Key Clients | Strengths | Quirks | CV


Capabilities

Creative Director

Patricia is a highly capable creative director, having driven strategy and lead creative teams across three continents. She has the ability to harness diverse talent across cross-functional teams to create cohesive and effective systems. She's results-obsessed and offers both hands-on and strategic expertise.

Entrepreneur

The entrepreneurial spirit runs deep within Patricia, having closed her first deal at the tender age of 10. She has successfully founded three businesses since her first at 18 years old and continues to expand and establish new ventures today. Patricia is passionate about passing along her skills and insights to budding early stage entrepreneurs through mentoring and mastermind groups.

Digital Strategist

Patricia bridges the divide between the needs and wants of the customer and often elusive business, brand, and marketing goals. She works with owners and stakeholders to get a clear and detailed understanding of the challenges at hand and devises strategies that make best use of the digital landscape. As a talented UX designer, Patricia engages her creative and analytical side to deliver solution and interface design for digital products and physical services.

Brand Designer

Patricia creates meaningful brand identities that establish trust and provide a powerful tool for internal decision making. She builds brand ecosystems, where each element forms part of a unified presence. Patricia uses a collaborative approach creating visual and written systems that empower business owners and attract engaged communities. Her clients range from personal brands through to multinational corporations.

Operations Consultant

Patricia’s experience as an operations manager and consultant across a wide variety of industries enables her to extract new insights and translate them into actionable strategies, adding value to any business. She has successfully established and implemented systems for new and growing businesses, including frameworks that provide people with autonomy to create and develop within defined boundaries; training leaders to approach all that they do with a mindset of continuous improvement; and architecting processes and policies for business practices.

User Experience Designer

Patricia uses the creative and analytical sides of her brain to design experiences that improve customer satisfaction and loyalty when engaging with a product or service. She specialises in solution and interface design for digital products, and improving physical services using methodologies such process mapping.

Global Nomad

Originally from Toronto, Canada, Patricia spent six years living in Sydney, Australia - and culturally identifies as Maltese. She's travelled through five continents and over thirty countries. Living an independent location lifestyle allows her to follow an insatiable pursuit of new experiences and lifelong learning. She works remotely, travels to her clients... and sometimes they travel with her!


Past Lives

  • Launched an IPTV financial news network in the heat of the 2008 financial crisis.

  • Created an acclaimed suite of interactive financial literacy resources for rural Australians.

  • Revitalised a national fundraising campaign resulting in a 270% increase in donations.

  • Developed the digital presence of Australia's largest youth theatre company.

  • Attracted a front page feature on a rock band across national FairFax Media websites.

  • Designed a marketplace for content publishers for use in the Chinese school system.

  • Stumbled repeatedly. Started more things than I finished. Learned from my mistakes.


Key Clients


STRENGTHS
(FROM STRENGTHS FINDER)

These are my top three strengths. I’m a big fan of using this tool with teams I work with so we can design our roles and dynamic more intentionally – what are your strengths?

 

Activator

Activators make things happen by turning thoughts, ideas, and concepts into action. We're generative and have tremendous motivation, energy, and personal drive to get things going. We use our innovative and creative nature to generate new and revolutionary ways of doing things. We're most creative when in motion.


Strategic

Strategists are at their best and most decisive when faced with multiple and uncertain options. We can quickly assess the situation, choose a few possible options, and then strike with a decision. We're fast thinkers and highly sensitive to the impact our decisions may have on others. We look for alternative ways to progress forward, often breaking through obstacles or introducing new methods of decision making.


Futuristic

Futurists inspire a sense of what is to come, and creatively plan for the future to solve today’s problems. When confronted with a challenge, we can see beyond the obstacles and refocus people by providing a “next step” for getting unstuck in the present. We're passionate about exciting the imagination of others to work together to achieve better outcomes.



Quirks

Genetic aversion to coriander (cilantro)

Seriously, this is a thing - her 23andme DNA report proves it. A small percentage of the population tastes this herb similar to soap or dirt. Yuck.


Coding since 11 years old

Prior to geocities and angelfire days, Patricia's inner nerd led her to the intriguing world of If–then(–else). After dabbling in many languages, she is a front-end developer and a highly technically literate enthusiast.


Selective eidetic memory

One of Patricia's (not so secret) super powers is a photographic memory, specific to cinema. She is a walking talking movie encyclopedia. If only this skill applied to all areas of life...