Launched a lifestyle product line and e-commerce store

Bellamee is a beach and poolside luxury accessories collection for jet-setters off to sun-drenched climates.

Designed and developed an e-commerce store, shot product photography, created a look book, and advised on digital strategy for this Australian startup.

Client: Bellamee
Role: Creative Director
Year: 2012
Industry: Retail
Collaborators: Alex Cooper (Photography)