Patricia Parkinson is a multi-disciplinary powerhouse. She is turning traditional specialised thinking on its head and championing the rally for other generalists to do the same.
For 10 years Patricia has worked with emerging businesses and global brands between North America and Australasia. Leading companies through crucial periods of growth, her success stems from a combination of vision, passion and know-how.
Now based in the emerging startup scene of SE Asia, Patricia’s focus is on mentoring early stage entrepreneurs, directing the team at Hungry and over-seeing several startups. Her end-to-end leadership approach and ability to harness diverse talent in cross-functional teams creates fast and powerful change. With experience in design, technology and entrepreneurship, she delivers sharp, honest insights with an encouraging hands-on approach.
Whether you’re a small startup scaling up or an established business going through an evolution, Patricia can help you:
- identify opportunities for efficiency and implement practical strategies to make your business more effective and brand more engaging.
- make sense of complicated concepts and translate them into language that can be understood and acted upon.
- understand exactly how to maximise your talent and best leverage your diverse skill set.
Get to know Patricia, and you’ll see that this theme continues throughout all that she does.
Patricia is a highly capable creative director, having driven strategy and lead creative teams across three continents. She has the ability to harness diverse talent across cross-functional teams to create cohesive and effective systems. She's results-obsessed and offers both hands-on and strategic expertise.
The entrepreneurial spirit runs deep within Patricia, having closed her first deal at the tender age of 10. She has successfully founded three businesses since her first at 18 years old and continues to expand and establish new ventures today. Patricia is passionate about passing along her skills and insights to budding early stage entrepreneurs through mentoring and mastermind groups.
Patricia is known for her unconventional thinking and infectious enthusiasm. She excels at bringing fresh approaches to the table by integrating ideas from established business practices, human-centred design principles, and emerging technologies. Patricia’s forthcoming book - Integrate, Why Zealous Minds Own the Future - examines the role multidisciplinary talent plays in problem-solving and provides a framework for individuals to embrace and harness the diversity of their talents.
Patricia bridges the divide between the needs and wants of the customer and often elusive business, brand, and marketing goals. She works with owners and stakeholders to get a clear and detailed understanding of the challenges at hand and devises strategies that make best use of the digital landscape. As a talented UX designer, Patricia engages her creative and analytical side to deliver solution and interface design for digital products and physical services.
Patricia creates meaningful brand identities that establish trust and provide a powerful tool for internal decision making. She builds brand ecosystems, where each element forms part of a unified presence. Patricia uses a collaborative approach creating visual and written systems that empower business owners and attract engaged communities. Her clients range from personal brands through to multinational corporations.
Patricia’s experience as an operations manager and consultant across a wide variety of industries enables her to extract new insights and translate them into actionable strategies, adding value to any business. She has successfully established and implemented systems for new and growing businesses, including frameworks that provide people with autonomy to create and develop within defined boundaries; training leaders to approach all that they do with a mindset of continuous improvement; and architecting processes and policies for business practices.
User Experience Designer
Patricia uses the creative and analytical sides of her brain to design experiences that improve customer satisfaction and loyalty when engaging with a product or service. She specialises in solution and interface design for digital products, and improving physical services using methodologies such process mapping.
Originally from Toronto, Canada, Patricia spent six years living in Sydney, Australia - and culturally identifies as Maltese. She's travelled through five continents and over thirty countries. Living an independent location lifestyle allows her to follow an insatiable pursuit of new experiences and lifelong learning. She works remotely, travels to her clients... and sometimes they travel with her!
Cross-pollinating ideas through radically inclusive collaboration and development.
Sharing expertise and knowledge with early stage entrepreneurs.
Creating experiences that span across multiple formats across digital channels.
- Founded a consulting firm encouraging and leveraging the power of polymaths.
- Revitalised a national fundraising campaign resulting in a 270% increase in donations.
- Developed the digital presence of Australia's largest youth theatre company.
- Attracted a front page featurette on a rock band across national FairFax Media websites.
- Launched an IPTV financial news network in the heat of the 2008 financial crisis.
- Transformed a floundering digital agency into a meaningful startup incubator.
- Delivered dozens of workshops and talks, check them out here.
- Created an acclaimed suite of interactive financial literacy resources for rural Australians.
- Designed a marketplace for content publishers for use in the Chinese school system.
- Filmed ten webisodes on the future of working featuring entrepreneurs at Hubud in Bali.
- Mentored dozens of talented creatives and entrepreneurs around the world.
- Stumbled repeatedly. Started more things than I finished. Learned from my mistakes.
Commonwealth Bank . Singtel Group (Optus) . Mondelez International . Shimano. ABC Music. Football Federation Australia . Bankwest . Australian Theatre for Young People (ATYP) . MS Research Australia . Speakers Institute. Luna Park Sydney . Hubud (Cogiving project) . ABC Music . Network for Internet Investigation and Research Australia (NIIRA) . Taste.com.au . MLC . CapGemini . Randstad . ANZ . APSMA. Outpost Magazine. Pegasus Media (China)
Activators make things happen by turning thoughts, ideas, and concepts into action. We're generative and have tremendous motivation, energy, and personal drive to get things going. We use our innovative and creative nature to generate new and revolutionary ways of doing things. We're most creative when in motion.
Strategists are at their best and most decisive when faced with multiple and uncertain options. We can quickly assess the situation, choose a few possible options, and then strike with a decision. We're fast thinkers and highly sensitive to the impact our decisions may have on others. We look for alternative ways to progress forward, often breaking through obstacles or introducing new methods of decision making.
Futurists inspire a sense of what is to come, and creatively plan for the future to solve today’s problems. When confronted with a challenge, we can see beyond the obstacles and refocus people by providing a “next step” for getting unstuck in the present. We're passionate about exciting the imagination of others to work together to achieve better outcomes.
Genetic aversion to coriander (cilantro)
Seriously, this is a thing - her 23andme DNA report proves it. A small percentage of the population tastes this herb similar to soap or dirt. Yuck.
Coding since 11 years old
Prior to geocities and angelfire days, Patricia's inner nerd led her to the intriguing world of If–then(–else). After dabbling in many languages, she is a front-end developer and a highly technically literate enthusiast.
Selective eidetic memory
One of Patricia's (not so secret) super powers is a photographic memory, specific to cinema. She is a walking talking movie encyclopedia. If only this skill applied to all areas of life...