Engaged to develop branding, platform and strategy for The Cloud Adviser, an eLearning tool and directory for accountants and bookkeepers.
The Cloud Adviser brand was created from scratch, with Funke Labs determining elements such as tone of voice, appearance and personality. A logo was designed for the business as well as digital illustrations for characters personifying the brand's identity.
Riding on the momentum of the brand, Funke Labs developed the Cloud Adviser website - complete with e-commerce capabilities using Ubercart for eLearning module subscriptions and restricted access to website content. eLearning modules consisted of multimedia content implemented using a customised JWPlayer installation.
Agency . Funke Labs
Role. Creative Director
Components . Illustration, Identity Design, Digital Design & Development, eLearning, eCommerce, Business Modelling, Campaign Strategy, Character Design
Year . 2012