Set CIA apart from a sea of similarly named industry associations.
Through research into the crane industry, a new brand was carefully constructed. The colour scheme of yellow and charcoal was chosen to set CIA apart from a heavily orange biased crowd and the logo updated to become more relevant and hold a greater presence.
A Drupal website was designed and developed around the new CIA brand with an advanced directory feature for users to find local crane industry businesses and individuals.
Agency . Funke Labs
Year . 2011
Role . Creative Director
Components . Identity Design, Photography, Digital Design & Development, Illustration, Analytics & Reporting