Kiss Goodbye to MS is an initiative of MS Australia. The campaign runs annually during the month of May and aims to raise money for vital research into a cure for multiple sclerosis and provides services for those living with the disease.
Funke Labs was approached to improve upon the KGTMS campaign. Their objectives were to boost the amount donated to the cause from the previous year and to increase awareness of the disease amongst the general public.
Through careful and thorough research into the history of the KGTMS campaign and its digital successes and failures, Funke Labs went above and beyond by providing campaign strategy advice and suggestions outside of the digital environment. The website itself was meticulously planned to provide highly visible donation call to actions, social media integration for sharing functionality, and member fundraising pages and teams.
The new KGTMS website became the central hub of the campaign – providing MS sufferers and supporters an environment where they could band together in their efforts to find a cure, read up on breaking MSRA news and locate events. The sense of community created within the website was so strong that the KGTMS campaign passed its donation target and reached $460,000.
Client . MS Research Australia
Agency . Funke Labs
Role . Creative Director, Project Lead
Components . Social Strategy, Campaign Strategy, Digital Design & Development
Year . 2012