Designed visual identity for active play school program

I was engaged to develop the visual identity for a not-for-profit school program supporting and inspiring a generation of young Australians to engage in more active play and healthier lifestyles.

Navigating a complex co-branding initiative between Football Federation Australia and Mondelez International (formerly Kraft Foods), I collaborated with the program development team to design a visual identity that complemented the brands of both program partners yet still appealed to an audience range of Year 1 to Year 6 students.

The brand was inspired by the magic of pairing imagination with physical activity; using what you have around you creativity to stay healthy and have fun. The lively colour palette, together with the hand drawn type and iconography, stimulates energy and joy in the brand.

Robust usage and application guidelines were also developed to ensure the brand could be sustainably expanded upon in future as the program grows and brand evolves.


Client . Football Federation Australia & Modelez International
Role . Brand Designer
Components . Naming Strategy, Identity Design, Brand Guidelines
Collaborators . Peachy Flamingo (Illustration)
Year . 2014