Belief Retreat
Experience Design & Director | 2020 | A plant-based weekend experience for families | view all creations
Designed an immersive family retreat to inspire sustainable lifestyle shifts.
In partnership with ABCEY Events, I co-led the design of beLeaf Retreat, an interactive, family-friendly virtual experience created to accelerate the adoption of plant-based lifestyles and deepen environmental empathy. Designed for both adults and children, the retreat helped families explore shared values and co-create intentional lifestyle changes around health, wellness, and sustainability.
beLeaf Retreat blended virtual programming with tangible at-home assets, including a printed journal, and flash card game to spark real-world dialogue and accountability. With 20+ live experiences across two days, a custom event platform, and contributions from top plant-based influencers and educators, the event served as both education and activation, connecting mission-driven sponsors with engaged participants in meaningful ways.
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Led the concept design, user research, and experience strategy.
Designed identity, UI, and event collateral including the beLeaf name.
Coordinated partners, speakers, and immersive content contributors.
Developed systems for live interactivity and asynchronous participation.
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Hosted 20+ live experiences across two themed tracks (adult + family).
Designed and launched a custom web platform with marketplace integration.
Featured contributions from Toni Okamoto, Michelle Cehn, Ruby Roth, Stephanie Dryer, Kimberly Renee, and Mark Brown.
Sponsors included Ripple, Daiya, Thrive Market, and Laird Supplements.
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Item description
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ABCEY Events – Production
Collaborators – Liminalia team
Contributors – Content, Facilitation, Sponsorship
