Blog Your Way to Antartica
Marketing campaign for Quark Expeditions | 2008 | Back to Creations
Designed and produced a digital campaign with 25,000+ participants for a polar expedition brand.
As one of my first professional projects, I supported the concept, design, and build of a groundbreaking campaign for Quark Expeditions — a global contest to find an “Official Blogger” to join a voyage to Antarctica and document the experience. The campaign blended creativity, early digital engagement strategies, and participant-led promotion to generate widespread interest and global reach at a time when web-based marketing was still emerging.
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Graphic design and visual identity
Campaign strategy and participant engagement
Project management across design and development
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700 submissions and over 25,000 participants
One of the earliest large-scale participatory campaigns in the adventure travel space
Pioneered digital storytelling tied to live expedition experiences
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Matthew Ross – Creative Director
Andrew Neelands – Developer
