Crossroads

Brand & Platform Concept | 2022 - 2023 | App for nomads to find community on the road | view all creations

Developed brand concept and product strategy for Crossroads, a community app for nomads on the road.

Crossroads is a mobile app designed to help nomads and travelers find and foster friendships on the road. It enables users to stay informed about nearby events, share approximate locations with friends, and see where their travel plans might overlap next.

Collaborating closely with the founder, I contributed to the initial brand identity and app concept, focusing on creating a platform that addresses the unique needs of the nomadic community. My role included advising on community engagement strategies and product design to ensure the app facilitates meaningful connections while respecting users' privacy and autonomy.

Crossroads emphasizes safety and inclusivity, allowing users to customize location visibility and participate in community events, from quiet campfires to larger gatherings. The app has growth through grassroots development by a volunteer team dedicated to serving the nomadic community.

- Collaborated on the initial brand identity (name, symbol, experience) and app visual concept.
- Advised on community engagement strategies and product design.
- Supported a platform that helps nomads find community and stay connected on the road.
- Implemented features that allow users to share their approximate location and upcoming destinations with friends.
- Supported the development of a community-driven app that values inclusivity and user autonomy.
- Crossroads Founder (Dylan Jones)