Forest Defenders
Participation Designer | 2021 | Campaign supporting Canada's largest civil disobedience movement | view all creations
Created a public awareness campaign and supported organizational strategy for the Forest Defenders movement.
In 2021, the decentralized civil disobedience movement to protect the last untouched watershed in Fairy Creek, British Columbia, grew into the largest act of civil disobedience in Canadian history. This ancient temperate rainforest—a delicate and diverse ecosystem—was under threat from continued old-growth logging, despite commitments by governmental agencies to preserve it.
Living in British Columbia, I was inspired by the movement and its significance after visiting this untouched wilderness and witnessing close friends and community members participating in peaceful resistance. My involvement included two key contributions: creating a public awareness campaign, Forest Defenders, and collaborating with emergent leadership of the Fairy Creek Blockade / Last Stand for Forests / Rainforest Flying Squad groups to establish foundational communication and organizational strategies during a critical period of growth.
As the movement expanded from hundreds of long-term activists to thousands of engaged citizens, I supported the development of systems that empowered the decentralized coalition to scale effectively. This included onboarding systems, media strategies, secure repositories for citizen footage, and synthesizing feedback across the coalition.
I also helped organize a Vogue photoshoot of front-line forest defenders ~ to support visibility in a moment of media silence.
-
Developed the Forest Defenders social awareness campaign to galvanize public support.
Created foundational communication and organizational systems for the Last Stand for Forests initiative.
Advised leadership and the media team at Rainforest Flying Squad HQ during critical moments.
Designed onboarding systems for remote volunteers and strategies for scaling the movement.
Established secure media repositories to manage large volumes of citizen footage.
Captured and circulated feedback across coalition stakeholders to foster alignment.
-
Witnessing and contributing to the largest civil disobedience movement in Canadian history.
Spending six days on the ground to support leadership and media teams directly.
Developing press strategies and secure systems to amplify citizen participation.
Mapping coalition stakeholders and initiatives to improve coordination and knowledge sharing.
Applying expertise in decentralized community organization to support dynamic activism.
-
-
Countless collaborators across the Forest Defenders and movement’s communities.
Brand
Social Awareness campaign
Website
Brand Guide
