Liminalia
Co-Founder & Design Director | 2020 | Immersive experience design lab | view all creations
Co-founded an immersive design lab pioneering virtual experiences for cultural transformation.
In 2020, amidst global disruption and a collective pause on “business as usual,” I co-founded Liminalia, an immersive design lab and consultancy partnering with purpose-driven organizations to create virtual experiences that activate imagination and catalyze cultural shifts. As society grappled with disconnection, Liminalia emerged to explore how immersive, participatory experiences could transform passive audiences into active communities.
Over 12 months, we developed our guiding framework—the Liminalia Lens, a theory of change focused on embodiment, imagination, and collective transformation. We collaborated with aligned partners to design experiences that moved people from states of isolation to meaningful connection, reinforcing the belief that technology is only a tool; it is the felt, imaginative experience that transforms culture.
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Co-founded Liminalia and co-authored the Liminalia Lens theory of change.
Led immersive experience design for purpose-driven organizations.
Consulted on cultural activation strategies using participatory design and virtual storytelling.
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Supporting organizations in transforming passive audiences into engaged communities.
Innovating new forms of virtual connection during a time of societal distancing.
Pioneering immersive frameworks that emphasized embodiment, creativity, and collective purpose.
Witnessing Liminalia’s influence ripple into emerging industry practices and platforms.
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Liminalia Co-Founders and Collaborators
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