Plan of Attack
Conceptual Architect | 2017 | Sense-making tool for early stage entrepreneurs | view all creations
Conceptualization of a sense-making tool for early stage entrepreneurs at Startup Weekend Bali.
Plan of Attack was born at Startup Weekend Bali (2017), where I co-led the development of a concept to help solo entrepreneurs take decisive action in launching their businesses. Over an intense 48-hour sprint, our team conceptualized and designed a prototype of a platform offering personalized, step-by-step startup roadmaps.
Designed for founders overwhelmed by information overload and uncertainty, the platform focused on providing actionable next steps, paired with motivational prompts and dynamic modules. Our presentation included branding, UX mockups, content strategy, and financial modeling. We were honored to take second place in the competition and received enthusiastic feedback from judges and mentors.
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Proposed the idea and led the concept development during Startup Weekend.
Designed the brand identity and initial product UX.
Developed the user journey, pricing model, and product pitch.
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Won second place at Startup Weekend Bali 2018.
Delivered a validated product concept from pitch to prototype in 48 hours.
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Item description
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Startup Weekend Bali 2018 Team
