Pumpables
Brand Designer | 2016 | Innovative breast pumping product | view all creations
Created a brand concept for an innovative breast pumping product line.
Collaborating with the founder of Pumpables, I led the development of a brand concept for their revolutionary breast pumping solution. Designed for the modern mother, Pumpables offers a quiet, reliable, and portable alternative to traditional stationary breast pumps, inspired by the founder's personal experiences as a mother navigating the challenges of breast pumping.
Our work focused on creating a visual identity and messaging that reflected the product’s innovative nature while resonating with its target audience. Drawing inspiration from Scandinavian design, we incorporated simple shapes and tactile materials that conveyed both functionality and elegance, highlighting the product's portability and ease of use.
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Developed the early visual concept and messaging for the brand.
Collaborated closely with the founder to align design elements with the product’s innovative features.
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Working with a founder who leveraged her own experiences to innovate a groundbreaking wearable breast pump.
Learning about a new industry and addressing an unfamiliar problem space with creativity and empathy.
Contributing to a brand that empowers mothers with better tools for their daily lives.
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Item description
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Founder of Pumpables
Hungry Brands team
