Rackett

RACKETT was a bold, genre-defying music project based in Australia known for its high-voltage performances and rebellious creative style. I partnered with the band to develop their brand identity from the ground up—including the name, visual direction, campaign assets, and creative concepts for interactive experiences.

Our collaboration spanned across photoshoots, concert design, and music video concepts, ensuring a cohesive and electrifying brand across mediums. RACKETT’s evolution from punk rock roots to futuristic experimental pop was reflected in a visual style that mixed raw energy with slick, hyperpop edge—allowing the band to stand out in both indie and mainstream circuits.

From stage to screen, RACKETT’s brand invited fans into a vivid, immersive universe—where live shows weren’t just performances, but interactive experiential concerts that blurred the lines between audience and artist.

During our time collaborating RACKETT moved from virtual anonymity to support slots for Abbe May, The Bennies, Sticky Fingers, Stonefield, DZ Deathrays, Bleached (US) and The Darkness (UK).