Team Humanity
Campaign Strategist | 2020 | Campaign concept for the film The Social Dilemma | view all creations
Designed a campaign concept for The Social Dilemma to mobilize audiences into action as an “epilogue of hope”.
In preparation for the launch of the documentary The Social Dilemma, the Center for Humane Technology (CHT) and Quaranteam collaborated with Liminalia to design a landing page aimed at turning audience inspiration into action. The goal was to collect email addresses and mobilize a technology reform movement following the film’s release.
As Liminalia's co-founder and project lead, I oversaw the creative strategy, art direction, messaging, and design for teamhumanity.com. The campaign featured stark black-and-white photography with rainbow highlights, symbolizing humanity’s potential to navigate and transform a tech-driven world. The design reinforced the film's impactful narrative while offering a hopeful vision for change.
With less than a week to concept the campaign before the films release, we collaborated with CHT, Studio Ziro, Quaranteam, and passionate developers to weave together an integrated strategy. The result was a visually compelling and message-driven website that effectively inspired visitors to join the movement for technology reform.
We did not proceed with the campaign but it was quite the extraordinary experience to support the team and moment.
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Co-led the creative strategy, art direction, and messaging.
Designed a campaign concept aligning with The Social Dilemma’s core narrative and mission.
Collaborated with a coalition of strategists and developers to deliver the landing page under a tight deadline.
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Supporting the Center for Humane Technology’s value-aligned mission for technology reform.
Ideating with the CHT team during the critical month before the film’s Netflix release.
Collaborating with a talented team of strategists, designers, and developers.
Delivering a powerful campaign concept and landing page in less than a week.
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Item description
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Kyle Gordon – Art Direction
Anima LaVoy – Strategy, Messaging
Erica Blair – Strategy, Messaging
Danielle Diamond – Strategy, Messaging
Collaborators at Studio Ziro, Quaranteam, and Center for Humane Technology
Brand Concept
Campaign Messaging
