WeLivit
Design Director | 2015 | Prototype media platform and marketing playbook in China | view all creations
Co-developed a prototype media platform and marketing playbook which helped establish a pioneering $100M China–US film fund.
As part of the founding team at Reidefine Media, I led the design and co-development of Welivit, a fully functional prototype media platform created to support transmedia IP development and cross-border entertainment financing. I also designed Pegasus’ official co-production pitch materials.
In close partnership with Pegasus Media Group — a major Chinese film and experience design company — we supported the establishment of a pioneering $100 million film fund between Pegasus and China Film Co., capitalizing on a matured understanding of 2012 U.S.–China Film Agreement co-production policies. This coincided with Netflix’s first original film, Crouching Tiger Hidden Dragon 2.
Over six months we developed Pegasus’ pitch materials, a prototype platform, and a strategic framework for online-to-offline (O2O) marketing and funding — tying digital storytelling, fan engagement, and merchandising to film development and event-based activations.
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Product design and UX for the Welivit platform prototype
Development of O2O marketing and funding strategy for transmedia franchises
Co-creation of pitch materials to support film fund establishment
Strategic consulting on audience engagement and platform positioning
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Supported Pegasus in co-developing the $100M film fund with China Film Co.
Designed a working prototype and strategic playbook to demonstrate the potential to investors and stakeholders
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Pegasus Media Team
Reidefine Media Team
