Ari Lazer
Geometric wizardry with compass, straightedge & lasers
Developed a poetic, soul-aligned brand identity and web presence for sacred geometry wizard and wordsmith Ari Lazer — an interdisciplinary artist based on Salt Spring Island, BC, known for his polyhedral lanterns, interactive kinetic pieces, and immersive installations.
The partnership included integrated brand strategy, a fresh visual identity, new website design and build, and supporting copywriting. Together, we dug into Ari's personal story, artistic practice, and philosophy to craft an authentic and accessible brand that truly represents his vision and the essence of his work. We also aligned related brands — Sacred Light Design Co. and Dodeca — to feel connected and coherent, spotlighting Ari's work in sacred geometry, game design, and immersive art.
Highlights
- Conveyed Ari's artistic depth through compelling storytelling and structured visual identity
- Unified three related brands (Ari Lazer, Sacred Light Design Co., Dodeca) into a connected, coherent system
- Art directed a photo shoot capturing Ari's practice and personality
- Ari's work has been featured at Shambhala Music Festival, Bass Coast, Vancouver Art Gallery, Chicago Cultural Centre, and Lumiere YVR
Key Contributions
- Brand strategy and positioning
- Visual identity design
- Photography art direction
- Web design and development
- Copywriting
Videos
Acknowledgements
- Ari Lazer — Client; trusted with personal and creative vision
- Kris Krug — Photography
"Patricia is the caretaker of a very unique kind of intelligence. Her breadth of curiosity is outstripped only by her capacity to move mountains, and light up whole communities when she is inspired by a project. Getting to collaborate with her on across the many disciplines we have, has been a true joy over these last 5 years." — Ari Lazer
