beLeaf Retreat
Virtual retreat helping families align their values with sustainable living
In partnership with ABCEY Events, I co-led the design of beLeaf Retreat — an interactive, family-friendly virtual experience created to accelerate the adoption of plant-based lifestyles and deepen environmental empathy. Designed for both adults and children, the retreat helped families explore shared values and co-create intentional lifestyle changes around health, wellness, and sustainability.
beLeaf Retreat blended virtual programming with tangible at-home assets — a beLeaf System journal and flash card game — designed to reduce screen time and increase in-person connection. The ultimate goal was for families to co-create lifestyle adjustments that enable them to live more in harmony with their values.
Highlights
- 20+ live experiences over two days across two themed tracks (adult + family)
- Designed and launched a custom web platform with marketplace integration
- Custom design of Share & Tell lead magnet, beLeaf journal, and beLeaf card game
- Formation of beLeaf Circles — accountability pods for community growth
- Headlined by pro volleyball player Gabby Reece and Olympian Hannah Teter, with contributions from Toni Okamoto, Michelle Cehn, Ruby Roth, Earthling Ed, and more
- Featured in Entreprenista, BizBash, Bella Magazine, VegWorld, Luxe Beat, and others
- Sponsors included Ripple, Daiya, Thrive Market, and Laird Supplements
Key Contributions
- Conceived the event concept, refined the target audience, and generated the experience framework
- Designed identity, branding, UI, and a fully custom event portal including the beLeaf name
- Conducted user persona research to produce pitch deck and brand materials
- Designed a process to assist influencers and educators in creating custom content, steering them toward immersive and participatory engagement methods
- Coordinated collaborators and built out the web experience
Acknowledgements
- ABCEY Events — Production
- Liminalia — Collaboration
- Contributors — Toni Okamoto, Michelle Cehn, Ruby Roth, Stephanie Dryer, Kimberly Renee, Mark Brown
