EOS 42

Brand Designer | 2018 | Founding eos.io block producer and creator of Chintai | view all creations

Designed the brand identity and website for a founding block producer on the EOS network.

In collaboration with EOS42, a founding block producer on the EOS blockchain and a leading DeFi consultancy, I extended their starfish logo into a cohesive brand identity system. This included key messaging, website design, and collateral to articulate their role as pioneers in blockchain governance and decentralized finance.

The project offered the unique opportunity to craft language and design for a then-emergent concept of block production, while supporting EOS42’s initiatives in experimenting with DAOs, collective governance models, and DeFi platforms like Chintai.

A playful touch was added with the inclusion of an Easter egg on their website: eos42.io/404.

    • Extended the starfish logo into a full brand identity system.

    • Designed website and key messaging for EOS42’s initiatives.

    • Collaborated on branding for innovative DeFi platforms and governance experiments.

    • Developing a brand for an emergent concept in blockchain (block producers).

    • Collaborating with EOS42 on pioneering DeFi initiatives like Chintai.

    • Experimenting with early DAO models, multi-sig voting, and transparent governance systems.

    • Adding elements of surprise and delight, such as the 404 Easter egg.

    • EOS42 Team

Logo

Brand In application

Website experience

WEbsite imagery