Play Project
Program Designer | 2010 | view all creations
Designed the brand for a national school program promoting active play.
Navigating a complex corporate social responsibility (CSR) partnership between Football Federation Australia and Mondelez International (formerly Kraft Foods), I designed the identity for an active play program aimed at Year 1 to Year 6 students. The program's playful and vibrant branding aligned with the vision of both major stakeholders while appealing to a young audience.
The brand inspired energy and joy, encouraging children to embrace healthy eating and creative forms of play through physical activity. Robust brand guidelines were created to ensure the program's identity could be consistently expanded into digital and print collateral by the internal team.
This initiative empowered 86,000 primary school students across New South Wales and Victoria from 2014 to 2017, leaving a lasting impact on their understanding of the benefits of active play and well-being.
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Designed the program’s brand identity, ensuring alignment with partner visions.
Developed comprehensive brand guidelines for scalability in digital and print materials.
Collaborated with stakeholders to navigate complex CSR partnership requirements.
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Successfully creating a brand identity that resonated with children and stakeholders alike.
Developing a scalable branding system that ensured consistency across all program materials.
Empowering 86,000 students to engage in active play and understand the importance of healthy lifestyles.
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ChangeLabs Team
