Bicycle Night
Collaboration with the Multidisciplinary Association for Psychedelic Studies (MAPS) to create an immersive virtual event to commemorate Bicycle Day, celebrating Albert Hoffman’s discovery of LSD.
Note : I am the co-Founder of Liminalia and was the project lead
In 9 days, Liminalia created the concept, built an immersive website, and curated 40+ live experiences for over 12,000 participants. The award-winning event enabled the MAPS community to come together in an exciting new way.
We conceived of a horizontally scrolling digital experience, where participants could ‘ride’ a virtual bicycle through an array of live artist-generated experiences.
The tasteful visual environment & playful experiences offered a creative outlet for attendees, while generating donations and spreading further awareness of MAPS’s mission to forward psychedelic research.
With just over one week to conceptualize, plan, and execute the event, Liminalia worked alongside a dream team of artists, developers, and creators to bring Bicycle Night to life. We worked closely with collaborators to weave together a digital experience that was both visually stimulating and highly interactive.
Liminalia generated original artwork and branding, designed and developed a horizontal parallax scrolling website and mobile companion, and both sourced and developed over 40 distinct live experiences from nearly 100 collaborators.
What I loved about this project:
Everything! Our partners, collaborators, the quality of the event and how positive participant feedback was. We also won an award!
How quickly everything happened while keeping the tone of the project joyful; 9 days is an incredible feat looking back…
Supporting a movement close to my heart, the psychedelic renaissance.
Collaborating with incredible artists like Alex and Allyson Grey, Duncan Trussell and the Fungineers.
Project highlights:
Silver Medal Winner for MUSE Design Awards
40+ live artist-generated experiences over 5 hours
9-day production cycle from concept to execution
Public-facing livestream experience (12,000 attendees)
Private ticketed immersive experience (3,000 attendees)
Donation-based tickets as fundraising for MAPS & COVID relief
Client: Multidisciplinary Association for Psychedelic Studies / Year : 2020 / Role: Project Manager + Creative Director / Collaborators: Kyle Gordon (Illustrator), Scarlett Masius (Partnerships, Project Lead), Erica Blair (Strategist), Brooke Daily (Coordinator), Sam O’Keeffe (Developer)