Liminalia
Co-founded an immersive design lab partnering with purpose-driven organizations to pioneer virtual experiences that activate community imagination and create cultural shifts.
As 2020 shifted our collective focus from “business as usual” to ways of making meaningful contribution in a moment of societal distancing, my personal focus shifted from contributing within the blockchain industry (which is still very early in its evolution) to exploring approaches for cultural state shift that could be inspired in this liminal moment of change.
This took the form of co-founding Liminalia as an experience design lab and consultancy. Over 12 months, we developed a theory of change (Liminalia Lens) and partnered with purpose-driven organizations to activate their communities from states of passivity to participation.
What I loved about this project
Everything. My collaborators, the magic of what we created together, a feeling of deep purpose alignment…
Pioneering new forms of virtual connection and planting the seeds of inspiration that led to much industry innovation
Recognizing embodied experience as a prerequisite to any meaningful cultural shift; a reminder that technology is merely a tool and it is an activated imagination that leads to true transformation.
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