Speakers Institute
Designed and developed the brand for the leading speakers training organization in the southern hemisphere.
Globally recognised professional speaker, Sam Cawthorn had been professionally speaking for over 10 years and was ready to branch into speaker training in 2013. While transitioning from a solopreneur to a national team, Sam knew that consistent and purpose-driven branding would establish the credibility needed to jump to the next level.
I collaborated with Sam to grow his vision from its first inception and establish the foundations to support his future growth plans. We developed an easily recognisable brand, program design (content and creative IP) and digital presence.
Foreseeing future opportunities in emerging technologies, I advised that Speakers Institute build a virtual reality training app, which became the first in the market and downloaded by over 150k users in the first year.
Over the last five years, The Speakers Institute has built an internationally recognised brand, developed a world class curriculum and have empowered over 10k speakers and 500 businesses around the world.
speakersinstitute.com
What I loved about this project
I got to collaborate closely with Sam and his team for 6 months!
I was able to learn Sam’s curriculum in depth by helping him design it
7 years later the Speakers Institute is flourishing and has had longitivtiy with the same brand
"Speakers Institute is the premiere speaking training organisation in the southern hemisphere. Patricia and her team created our entire brand and launched us into the marketplace. This experience played an important part in shaping who we are and why we have become a success. " – Sam Cawthorn, Founder
Client : Speakers Institute / Year : 2015 / Contribution : Brand Designer