Blog Your Way to Antartica

2008Marketing Campaign
Written By Patricia Parkinson

Conceptualized and produced a marketing campaign with over 25,000 participants for Quark Expeditions.

As one of my first professional projects, was able to support the conceptualization, design and build of this campaign:

“ Quark Expeditions is searching for an Official Blogger to join a voyage to Antarctica. Do you have a passion for the polar regions? A commitment to the environment? An insatiable urge to photograph penguins?

Post your entry and tell the world why you should be our blogger. Be creative! On September 30, 2009, the entrant with the most number of votes will be selected as the winner.

The Official Quark Blogger will travel with a guest to Antarctica in February 2010 and blog about their experience, chronicling the action, the emotion, and the drama as their polar adventure unfolds.”

My contributions

  • Graphic Design support

  • Marketing strategy

  • Project management

What I loved about this project

  • This was one of the first web development projects I collaborated on

  • Internet marketing and this many participants in the paradigm of web in 2008 felt in its infancy, social media wasn’t quite a thing yet even!

Highlights

  • 700 submissions

  • 25,000 participants

Client : Quark Expeditions / Year : 2008 / Contributions : Graphic Design, Marketing Strategy, Project Management / Collaborators: Matthew Ross (creative director), Andrew Neelands (developer)

Patricia Parkinson
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