DEX.tv
Contributed to the establishment and rapid growth of a virtual financial news network during the global financial crisis in 2008.
In what became my second professional experience in the workforce – post attending Ryerson’s Journalism program – I joined DEX.tv (Brookeshire Media) as a copywriter and editor.
Not realizing the nature of what I was stepping into, I found myself writing financial news segments (online articles and scripts for broadcast anchors) in the heat of the 2008 global financial crisis… talk about crash course in economics.
Over the next six months my role shifted and took many forms as the needs of the organization shifted. We grew from a 30 minute broadcast with six staff to a seven-hour broadcast daily with over 120 staff.
This time was both incredibly fruitful for my professional growth – I learned an incredible amount in a fast paced startup environment, that called for interdisciplinary skills – and unfortunately disappointing to learn the company was being mis-managed. Perhaps even criminally so.
As you can learn below in the news segment, my employment ended abruptly one day as we learned the founders were operating a ponzi scheme, using the broadcasts to manipulate news related to a raw commodities fund they directed in the US.
In the end, the experience also became a crash course on ethical leadership.
My contributions
Copywriting and copyediting
Digital producer (generating imagery used during broadcasts)
Developing processes and support systems
Supporting the development of the brand, marketing and website (news platform)
What I loved about this project
Similar to my experience interning with Rogers Television a few years prior, having the opportunity to learn and contribute in diverse ways based on demonstrated initiative.
This experience became a bridging path for me from a focus on journalism to Creative Direction, after having my natural talent and technical skills identified by a senior mentor.
Working in a fast paced production environment! Love this energy, especially supporting ease and flow across the team.
Planting the seeds of curiosity about economics, that would lead to work in the future with financial literacy (Startsmart) and blockchain-focused projects.
This experience also seeded a long standing passion of supporting ideas getting off the ground in their early stages, from conception to scaling.
"Patricia is one of the most energetic, enthusiastic and understanding people I have ever worked with. Her attention to detail, knowledge and the dedication at which she approached her job made mine and everyone else's job that much easier. ”
– Business Development Manager at Brookshire Media/De (2009)
News coverage
About DEX.tv
“ Professional journalists and analysts, dedicated to bringing a unique perspective on world markets and the financial news you need for a deeper understanding of what is happening on a global scale.
As a financial news resource, DEX.tv gives you accurate and scheduled reports of market events when you want it with seven hours per day of live programming and the daily comprehensive analysis and news you can only find on-line.
DEXtv prides itself on bringing market reports that are not found on your run-of-the-mill financial news channel. With daily exclusive interviews combined with reports on everything from global to under-the-radar markets, it is no wonder our viewers keep coming back.
With correspondents spanning the globe, we are where the action is, finding and distilling world events and regional changes that directly impact you.
There is more to business news than what happens on the eight blocks of Wall Street. Every region, every exchange, every index; we have the in-depth reports you need. ”
Sample of content from a particular day…
Promotional Videos
Client : Brookeshire Media / Year : 2008 / Role : Copywriter, Copyeditor, Digital Producer