EOS 42
Designed the brand identity for a founding block producer on the EOS network / leading decentralized finance (DeFi) consultancy team.
Building on an established design of a starfish logo, collaborated with the EOS42 team to extend their brand identity into an identity system across multiple forms of expression – including key messaging, website and collateral.
What I loved about this project…
Thinking into the language to describe a block producer at the time of it being a relatively emergent/unknown concept.
Collaborating with the EOS42 team, witnessing the development of pioneering DeFi platforms like Chintai
Experimenting early complexity of DAOs and collective governance models on EOS, including transparent multi-sig voting, transparent organizational finances, DPoS voting paradigms (proxies, etc), and network engagement.
Introducing surprise and delight, in the form of a fun easter egg (visit eos42.io/404)
Client: EOS42 / Year : 2018 / Role : Brand Designer + Strategic Consultant