Play Project
Designed the brand for a national Australian CSR school program promoting active play, in partnership with Football Federation Australia and Mondelez International.
Navigating a complex social corporate responsibility (CSR) partnership initiative between Football Federation Australia and Mondelez International (formerly Kraft Foods), the active play program needed an identity that was aligned with both established partners brand and vision.
I designed a playful identity that aligned with the interests of both major stakeholders while appealing to an audience of Year 1 to Year 6 students. The brand inspired energy and joy, encouraging kids to discover the benefits of healthy eating and creative forms of play through physical activity.
Robust brand guidelines were developed to ensure the brand could easily be expanded into digital and print collateral by the internal project team.
The program had the privilege of motivating and empowering 86,000 primary school students across New South Wales and Victoria between 2014 and 2017.
Brand
Brand Guidelines
Program Promo
Client : ChangeLabs / Year : 2014 / Contributions : Brand Design