Digital Thumbprint Program
Designed and developed a national Australian CSR school program promoting digital literacy, in partnership with Optus (Singtel).
The Digital Thumbprint Program teaches secondary students how to maintain a positive online presence, and be a discerning digital native. Leading the creative team (content and facilitation) produced a series of face-to-face workshops for Singtel Optus to promote positive "digital citizenship" for 100,000 students across Australia.
The focus of the program was on learning how to maintain a positive online presence, and be a discerning digital native. To teach this, we identified the critical period for shaping online habits and behaviours in young adults, identifying areas to promote positive online attitudes, and how to use technology to aid - rather than distract - from their ambitions.
The Workshops (2013)
Digital Insight: Developing Discerning Users
Years 7+8 (45-60 minutes)
Through a series of fun activities, this workshop brings to life the vital information students need to become discerning internet users. Concepts covered include information security, online business models and terms and conditions.
Digital Impact: Creating a Positive Online Identity
Years 9+10 (45-60 minutes)
This engaging workshop focuses on the impact students have on themselves and others, including how to help friends who may be facing anti-social activity. Concepts covered include intention and impact, online identity and defending friends.
Digital Ambition: Using Technology to Help with Study
Years 11+12 (45-60 minutes)
In this thought provoking workshop, students will be equipped with strategies to use technology to aid rather than distracts from their ambitions. Concepts covered include productivity and time management techniques, online study resources.
My contributions
Led the creative team designing the program content and hiring/training facilitators
Engaging the expert advisors during the process
What I loved about this project
The program’s mission – digital literacy is valuable and fundamental
Collaborating during the rollout of Optus’s rebrand and seeing behind the curtain on their process
This was the first program at ChangeLabs that I was able to lead the design of, from inception to pilot
That this program still exists! Optus Digital Thumbprint is now a key part of the curriculum in many schools across Australia and 415,000 students have now completed the workshop. Visit website
Read about more about the program here
Client : ChangeLabs / Year : 2013 / Contribution : Design Lead