Pumpables
Created a brand concept for an innovative breast pumping product line.
Collaborated with the founder of Pumpables – inventor of an innovative quiet, reliable and portable solution for breast pumping.
Together we developed an early visual concept and messaging for the brand – designed with the modern mother in mind. We incorporated simple shapes and tactile materials inspired by Scandinavian design – highlighting the best of their revolutionary concept.
What I loved about this project:
That the founder was a mother intimately familiar with the challenges of using a stationary breast pump machine and innovated a pioneering wearable design based on her own experiences.
Learning about a new industry and unfamiliar problem space (breast pumping!)
Client: Pumpables / Year : 2016 / Role : Creative Director