Telos
Led the strategic positioning and redesign of the brand for an early web3 blockchain platform.
In 2019 after contributing to multiple notable projects in the EOS blockchain ecosystem, Decrypted were approached by the Telos Foundation to synthesize insights from the community and key stakeholders, and develop a vision for rebranding the network. The complexity in the project is that the network is owned/controlled by its token holders and the foundation’s role was to steward the network towards it’s growth path – any brand created would act as a seed of inspiration for the community to adopt and evolve if they chose.
The success of the exercise included an inspiring wave of community adoption, lessons about developing what we dubbed “container brands” (owned and shaped by community, not imposed), and shifting language from technical functionality to heart-based, big-picture vision.
My contributions
Brand Design
Strategy
What I loved about the project
Experimenting with the cutting-edge of web3 (a sandbox of sorts)
The challenge of designing a brand for a network, where it can only be adopted voluntarily
The clarity in practical vision that began to form of how the blockchain and web3 have the profound potential to activate collective intelligence and creative potential – returning to the principles of the original vision for the web.
Client : Telos / Year : 2019 / Collaborators : Erica Blair, Danielle Diamond, Daniel Liebeskind, Brandon Quittem, Telos Foundation Team